Listen Again – Coventry University VC on Monday Night Show

Last night we had the Vice Chancellor, Professor Madeleine Atkins on the Monday Night show, we spent about 30mins talking to her about student issues in and around Coventry University.

Our discussion included the new student centre, crime on campus, scholarships, online services and her 2010 vision for the Uni.

You can listen again to the edited interview below.

www.imafish.co.uk/pwhite/MondayNightVCSpecialImAFish.mp3 (18mb) 23min MP3

Hosted thanks to www.switchweb.co.uk - webhosting from £13/year with a .co.uk domain name.

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My Comments

We set out three main objectives for the show:


1. Meet the VC and discuss student issues sent in on air.

2. Promote awareness of the show to a wider audience.

3. Convert these people into listeners.

While I was very pleased with how the interview went and the issues that we discussed as for gaining listeners I was a bit disappointed. We did have an increased audience listening however not as many as I would have hoped. The awareness for the show was definitely there with the link on WebCT (The University’s online learning system) and with the posters we put up however this awareness didn’t turn into listeners.

After thinking about it for the past 24 hours I can only assume its because of one of the following reasons:

Accessibility to the station; the radio is only available online and a lot of people are still alien to the idea of streaming audio. It could just be that people don’t know how to listen to Source Radio and that the website doesn’t do enough (usability wise) to inform people.

Awareness of the station; people still don’t know about the University station and the shows it has to offer. This is mainly a promotion problem and could be solved by better integration of the station into other student affairs (similar to how the newspaper works).

Show content; perhaps discussing student issues on air was not something people wanted to hear? I’m not sure if that because of the type of students that come to Coventry or if there were more problems within the University people would have more to talk about hence attract more listeners. The Tim Westwood Interview Bill and myself did is breaking 400 downloads now which is great.

Show Time: Equally could be argued the time of the show, is Monday night not a good time for people in general to listen to a show like this? Would a daytime slot be better? It will be interesting to see the figures we get for listen again and the feedback we get.

Overall I’m pleased with the work we did and I would like to thank everyone who came along for the event and helped out, showed nicely how the station can work together to produce a great interview.